A new Rossignol & Vialattea collaboration is born! After various initiatives carried out over the past years, for the 2023/24 ski season Rossignol has renewed its presence on the snow of Vialattea, embracing the new partnership strategy developed by Vialattea, which encompasses various partnership opportunities, from the promotional to the advertising sector. Among the various activities that will characterise the future initiatives are: the publication of digital contents, on-site and digital visibility, product placement, and support in the launch of new products by Rossignol and Dynastar. The benefits reserved for Vialattea Season Pass holders for the purchase of specific ski products, identified within the wide Rossignol and Dynastar.
“I am thrilled to confirm the Partnership with Rossignol, – says Andrea Rondina, Business Development & Marketing Director of Vialattea.- Rossignol is a prestigious name in the world of winter sports, and this collaboration gives us access to their quality and experience. Together, we will create successful initiatives, from the creation of digital contents to visibility on the website, from product placement to support in product launches. This is just the beginning of a success story and we look forward to continuing to grow together in our fantastic ski area”.
“We are happy to continue the collaboration with Vialattea, one of the iconic ski resorts of Piedmont and our historical Partner,” adds Simone Mancini, Marketing manager Italy of the Rossignol Group. – “Here our product is distributed very well and we hope that the communication activities we will put in place this winter can give more and more visibility to our Rossignol product range and from this year also to the products of the Dynastar brand, also part of our Group.”
