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From the mountains to the sea! Vialattea in Senigallia with 105 XMasters

15 July 2024

Vialattea comes down to the beach to present the Olympic Mountains ski area and does so with 105 XMasters, one of Europe’s benchmark events for action sports, fitness, lifestyle and music.

A great beach festival that channels different worlds with common values and denominators that takes place in Senigallia (AN) from July 13 to 21, 2024 for its 13th edition! Radio 105 (Mediaset Group) is media partner of the event which translates into a dedicated communication plan, special guests and mainstream visibility on radio, TV and digital.

The event will present and give the opportunity to try numerous sports activities, many related to the world of water, fitness and action sports in general, giving everyone the chance to approach the different disciplines in a simple and fun way, but always with the support of professionals.

Vialattea, as a partner, will be present with a booth at which there will be various activities such as quizzes and photopoints: you can take fun winter photos “on the Vialattea lifts” and you can win beautiful gadgets.

An estimated 70,000 people are expected to attend! Stop by our Vialattea booth too, you will find many good reasons to start dreaming about your next vacation on the snows of Piedmont!